From small beginnings come kick ass products.

When we started out people told us so many things: ‘You’re too small.’ ‘You’ve got too many competitors.’ ‘You’re all the way in New Zealand, are you out of your minds? It’ll never work.’ We persevered. We persevered because we believed in our products, our vision and our ability to create superior goods. Moreover we banked on the idea (literally and figuratively) that people would believe too.

We’re here.

Our Zanshin rashguard is just the beginning in a long line of ideas, apparel and products from us. Inspired by the intrepid adventurism of Japanese warrior monks and imbued with the spirit of New Zealand can-do attitude, our base layer rashguards are a study in rugged good looks, durability, and performance. Fully sublimated, moisture-wicking and stylishly minimalist, they’ll get you through whatever you plan to conquer.

Want one? Cool. Because we’re giving two away in celebration of our website launch and bringing SOHEI to the world. The first twenty people to like us on Instagram and join our email list will be in the draw to win. That’s it, free gear made easy no matter where in the world you find yourself. Not only do you get up to date info on our apparel and products, but you’re in for a shot at free stuff. So spread the word. Tell your friends, tell your professor, your favorite training partners. Tell that leglock specialist you hate rolling with, or that diehard multisport athlete. In the meantime we’ll be here creating and bringing you more from the land of the long white cloud. Empower your potential.